Sell on Meesho Without GST: What Is Allowed and Where It Stops

Yes, you can sell on Meesho without a GSTIN, but only to buyers in your own State and only while your total yearly sales stay within the GST registration limit. You first need an enrolment ID from the GST portal. To sell to other States, or once you cross the limit, you need regular GST registration.

What does the law actually allow?

Normally, anyone who sells through a marketplace that collects tax at source must register for GST, whatever the turnover. That is section 24 of the CGST Act. Notification 34/2023-Central Tax, dated 31 July 2023, carved out an exception for small sellers of goods. It took effect on 1 October 2023.

The exception comes with conditions. All of them must hold together:

• Your aggregate turnover in the last financial year and in the current one is within the registration limit for your State.
• You make no inter-State supply of goods.
• You do not sell through e-commerce operators in more than one State or Union territory.
• You have a PAN.
• Before any sale, you declare your PAN, your place of business and your State on the GST portal, and receive an enrolment number.
• You hold only one enrolment number in a State.

A companion notification, 37/2023-Central Tax, tells the marketplace what to do. It can let you sell only if you have the enrolment number. It must not allow your goods to go to another State. It must not collect TCS from you. And it reports your sales in its own return, FORM GSTR-8.

What does Meesho accept?

We read Meesho's seller page for non-GST sellers on 12 Nov 2026. It says Meesho takes sellers with no GSTIN and sellers with a composition GSTIN, and that both can sell only to customers in their own State. A non-GST seller signs up with an Enrolment ID or UIN and an active bank account.

One caution. The notification does not print a rupee figure. It points to the registration limit under section 22 for your State, which is lower in some States, and in a few States it is Rs 10 lakh. Meesho's page gives Rs 40 lakh, and Rs 20 lakh for northeastern States. If you are in the North East, or you sell anything other than plain goods, check your own limit in our note on the GST registration limit.

How do you get an enrolment ID?

1. Keep your PAN, mobile number, email and the address of your place of business ready.
2. Open gst.gov.in and go to Services, then User Services, then Generate User ID for Unregistered Applicant.
3. The portal shows a warning that this is only for people who are not registered or not liable to register. Confirm it.
4. Choose the option meant for suppliers to e-commerce operators. The exact wording on the screen may differ from what you read in older guides.
5. Enter your PAN, address and State. The portal validates the PAN.
6. Once the PAN is validated, you get an enrolment number. Enter it on Meesho's supplier sign-up along with your bank details.

The rest of the Meesho set-up, from catalogue to first payment, is in our guide on how to sell on Meesho.

A worked example

Farida sells kurtis from her home in Lucknow. She has no shop and no other business. On Meesho she expects about Rs 1,80,000 of sales a month, which is Rs 21,60,000 a year. She sells only goods, and Uttar Pradesh is a Rs 40 lakh State, so she is within the limit. She takes an enrolment ID and starts.

What does she give up? Her products are sold only to buyers in Uttar Pradesh. She pays GST on the fabric and packing she buys, and cannot take that back as input tax credit, because credit is only for registered persons. On Rs 50,000 of fabric at 5%, that is Rs 2,500 she absorbs each time.

What does she save? No monthly returns and no TCS deduction. For a first year of testing the market, that is a fair trade.

By her second year, sales reach Rs 3,50,000 a month. That is Rs 42,00,000 a year, over the limit. She must now register within 30 days of crossing it, and Meesho's page says further sales are restricted until a GSTIN is added.

The mistake people usually make

They count only Meesho sales. The limit is on aggregate turnover, which covers everything sold under your PAN across India: Meesho, your shop counter, WhatsApp orders, exempt goods, all of it. A seller doing Rs 25 lakh on Meesho and Rs 18 lakh from a shop is at Rs 43 lakh, and the enrolment route has ended.

The second mistake is opening a seller account on another marketplace registered in a different State, or sending a parcel across the State border on a direct order. Either one breaks a condition of the notification.

Where does this route stop?

• When your turnover crosses the registration limit for your State.
• When you want buyers from other States. Most of a marketplace's demand sits outside your State.
• When you want input tax credit on purchases.
• When business buyers ask for a tax invoice.

When you take regular registration, the enrolment number stops being valid from the effective date of registration. From then on Meesho collects TCS, which you can claim back; see TCS for online sellers. If you want something in between, the composition scheme is the other option Meesho accepts.

Frequently asked questions

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