apriltax blog
4.9 on Google reviewsWorks with reports from AmazonFlipkartMeesho✓Fixed fees, shown before you start✓Written by Chartered Accountants
Product finding

Best Selling Products on Meesho: Which Categories Fit and Why

✓ 5 official and published sources✓ Written for Indian sellers and small businesses

Meesho does not publish a best-seller list that we could read, so no honest page can name its top products. What you can judge is fit. Low-priced, light, unbranded goods suit Meesho best: women's ethnic wear, fashion accessories, home and kitchen items, kids' wear and small beauty products. Test demand before you buy stock.

Key points
  • No sales figures are given here. Meesho's site refused our request on 13 Nov 2026, and we print only what a marketplace's own page says.
  • The products that fit Meesho are cheap to buy, light to ship, easy to photograph and unlikely to come back.
  • Many common Meesho categories are taxed at 5% from 22 September 2025, including garments up to Rs 2,500 a piece and steel utensils.
  • Returns, not commission, decide profit in fashion. Work them into your sums before you choose a category.
  • Toys for children up to 14 need the ISI mark. Check compliance before you buy.
In this guide
  1. Why is there no list of top products here?
  2. What kind of product fits Meesho?
  3. Categories that fit, and what to watch
  4. How to judge demand on Meesho, step by step
  5. A worked example: kurti or steel kitchen set?
  6. The mistake people usually make
  7. Selling on Meesho without a GSTIN?

Why is there no list of top products here?

You searched for the best selling products on Meesho, so you were probably hoping for a ranked list. Pages that print one usually guess. Meesho does not show us its sales data, and on 13 Nov 2026 both its buyer site and its supplier site returned an access error to us. So we will not tell you that kurtis outsell bedsheets, or quote order numbers.

What we can do is more useful. We can explain which kinds of product suit the way Meesho works, and show you how to test a category yourself in a week, with free signals and a small lot.

What kind of product fits Meesho?

Meesho is built around low prices and its own advertised promise of zero commission to sellers. Its charges sit mainly in shipping and returns, which our note on Meesho seller charges explains. That shapes what works:

  • Low price. Buyers come for value. A product that only makes money at a high price fights the platform.
  • Light and small. Shipping is charged by weight, so every extra 100 grams eats margin.
  • No brand needed. Buyers choose on photos, price and reviews, which gives a small seller a fair start.
  • Hard to get wrong. Products without sizes, fragile parts or expiry dates come back less often.
  • Simple rules. No licence, no special mark, one clear GST rate.
File your GSTR-1 freeAprilTax turns your Amazon, Flipkart and Meesho reports into a GSTR-1 file ready for the GST portal, with the checks done for you.
Open the free tool

Categories that fit, and what to watch

These are the kinds of product commonly listed on Meesho. The GST rates are from the GST Council's list of changes in force from 22 September 2025. Confirm the HSN code for your exact item before you rely on a rate.

CategoryWhy it fitsWatch out forGST from 22 Sep 2025
Women's ethnic wear: kurtis, kurta sets, dupattasLight, easy to photograph, large choice from clusters such as SuratSize and colour complaints drive returns5% up to Rs 2,500 a piece, 18% above
Sarees and dress materialNo sizes, so fewer fit returnsColour on screen versus in handAn unstitched saree is usually fabric; check the heading for your fabric
Hair accessories and fashion jewelleryVery light, low cost per piecePlating and finish complaintsCombs and hair-slides 5%; check jewellery HSN separately
Home and kitchen: steel, copper or aluminium utensils, wooden kitchenware, ceramic tablewareUseful, durable, few sizesCeramic breaks in transit; heavy items cost more to ship5% for the utensils and tableware listed in the changes
Kids' wear and toysChildren outgrow clothes, so buyers return to buy againToys need the ISI mark under a BIS licenceGarments as above; wooden, metal or textile handicraft toys 5%
Beauty and personal care: hair oil, shampoo, soapSmall and repeat purchaseExpiry dates, labelling and product rulesHair oil, shampoo, toilet soap 5%
Bags and footwearSteady need, giftingFootwear sizes cause returnsCotton and jute handbags 5%; footwear up to Rs 2,500 a pair 5%

For garments, the full rule and the HSN codes are in HSN codes and GST rates for clothes.

How to judge demand on Meesho, step by step

  1. Use the search bar as a buyer. Type the first word of your product in the Meesho app and note the suggestions. They show the words buyers use, such as "cotton kurti with pocket".
  2. Look at the first two screens of results. Count how many listings look almost the same and note the price band most of them sit in. That band is the price you must hit.
  3. Read ratings and low reviews. A listing with many ratings tells you buyers exist. The one-star and two-star reviews tell you what goes wrong: thin fabric, wrong size, poor packing.
  4. Check the season in Google Trends. Set the region to India and look at a few years. Festive and wedding months often show for ethnic wear; umbrellas peak before the rains.
  5. Look at your supplier panel. Once registered, see what Meesho shows you about categories and pricing. We could not open the supplier site today, so we cannot describe those screens.
  6. Test with two or three small catalogs. List a small lot, run it for a few weeks and track orders, returns and what reaches your bank.

The wider method, with a scoring sheet, is in how to find products to sell online.

A worked example: kurti or steel kitchen set?

Ritu has Rs 20,000 to test one category from Ahmedabad. Every fee and return rate below is an assumption to show the sums. Use your own figures from the panel.

Per orderCotton kurtiSteel kitchen tool set
Price paid by buyer, with 5% GSTRs 399Rs 349
Price before GSTRs 380Rs 332
Product cost and packingRs 190Rs 185
Shipping charge (assumed)Rs 70Rs 80
Left on a delivered orderRs 120Rs 67
Orders returned (assumed)35 in 1008 in 100

The kurti looks almost twice as good. Now add returns at Rs 90 each for return shipping and repacking. On 100 kurti orders: 65 kept orders earn Rs 7,800, and 35 returns cost Rs 3,150. That leaves Rs 4,650, or Rs 46.50 an order. On 100 kitchen sets: 92 kept orders earn Rs 6,164, and 8 returns cost Rs 720. That leaves Rs 5,444, or Rs 54.44 an order.

The product with the smaller headline margin wins once returns are counted. Ritu tests the kitchen set first, and keeps the kurti idea for when she finds a supplier with a better size chart.

The mistake people usually make

The usual mistake is choosing a category because it looks crowded with orders, then buying a big lot to get a lower unit price. A busy category also means many sellers at the same price, and the return rate in fashion can wipe out a thin margin. Start with a lot small enough that you could sell it off at cost without pain.

The second mistake is skipping compliance. Toys without the ISI mark, or cosmetics with poor labels, can be removed from sale, and the stock stays with you.

Selling on Meesho without a GSTIN?

Notification 34/2023-Central Tax lets a person without GST registration sell goods through a marketplace from 1 October 2023, but only within their own State, with a PAN, an enrolment number from the GST portal, and turnover within the registration limit. Read selling on Meesho without GST before you choose that route.

How AprilTax can help

Once your first Meesho orders come in, your GST return has to show them correctly. AprilTax has a free GSTR-1 tool for online sellers: upload the sales report you download from Meesho, and it prepares your GSTR-1, runs about 30 checks and matches the TCS Meesho reported. You upload the JSON file on the GST portal yourself.

Frequently asked questions

What are the best selling products on Meesho?
Meesho does not publish a best-seller list that we could read, so any ranked list you see elsewhere is a guess. The products that suit Meesho are low-priced, light and unbranded, such as women's ethnic wear, fashion accessories, home and kitchen items, kids' wear and small beauty products. Test demand yourself with a small lot.
Which category on Meesho has the fewest returns?
No official return figures are published. As a rule, products without sizes, fragile parts or expiry dates come back less often, such as steel kitchen tools or hair accessories. Clothes and footwear usually see more size-related returns. Check your own return rate in your Meesho payment report.
What is the GST rate on kurtis sold on Meesho?
From 22 September 2025, garments of sale value up to Rs 2,500 a piece are taxed at 5%, and above Rs 2,500 at 18%. Most kurtis on Meesho sell well under Rs 2,500, so 5% applies, but confirm the HSN code for your item.
Can I sell toys on Meesho without the ISI mark?
No. Under the Toys (Quality Control) Order, in force from 1 January 2021, toys for children of 14 years or younger must meet Indian Standards and carry the ISI mark under a BIS licence. Nobody may sell toys that do not. Ask your supplier for the licence number before you buy.
How can I check demand for a product on Meesho for free?
Search for it in the Meesho app and note the suggestions, count similar listings and their price band, read the ratings and low reviews, and check the season in Google Trends with the region set to India. Then test with a small lot before you buy more.
Do I need GST registration to sell on Meesho?
Not always. Notification 34/2023-Central Tax lets you sell goods through a marketplace without GST registration from 1 October 2023, but only within your own State, with a PAN and an enrolment number from the GST portal, and while your turnover stays within the registration limit. To sell to other States you need a GSTIN.
Is zero commission on Meesho the same as zero cost?
No. Meesho advertises zero commission, but you still pay shipping charges, return shipping on returned orders, any penalties and ads if you run them. In fashion, return costs often decide whether a product makes money.

File your GSTR-1 free

AprilTax turns your Amazon, Flipkart and Meesho reports into a GSTR-1 file ready for the GST portal, with the checks done for you.

Open the free tool
AT
AprilTax Team

The AprilTax team tracks GST and income tax changes and writes them up in plain language.

Read next

Stuck on a return or registration?

File GSTR-1 free with the tool, or hand it to a Tax Expert at a fixed fee.

← All articles
Talk to AprilTax