Product Research for Amazon India Free: 5 Lists and Google Trends
You can do product research for Amazon India free with five public Amazon lists (Bestsellers, Hot New Releases, Movers and Shakers, Most Wished For and Most Gifted), Amazon's search suggestions and reviews, and Google Trends. Each shows rank or relative interest, never units sold. Use them together, write down what you see, then test with a small lot.
- Amazon says its Bestsellers list shows its most popular products based on sales, updated frequently. It is a rank, not a sales count.
- Movers and Shakers shows the biggest gainers in sales rank over the past 24 hours. Good for spotting a rise, poor for judging steady demand.
- Most Wished For and Most Gifted are updated daily and show intent and gifting, not purchases for yourself.
- Google Trends scales interest from 0 to 100, and a 0 can simply mean low volume.
- A paid tool is optional when you sell a few products. A notebook and a weekly routine do most of the work.
In this guide
Which free Amazon lists exist, and what do they tell you?
Every list below sits on amazon.in and can be filtered by department, such as Kitchen, Clothing and Accessories, or Toys and Games. The descriptions are Amazon's own, as read on 13 Nov 2026.
| List | What Amazon says it shows | Use it to | It does not tell you |
|---|---|---|---|
| Bestsellers | Most popular products based on sales, updated frequently | See which product types and price points hold the top of a category | How many units sell, or the seller's margin |
| Hot New Releases | Bestselling new and future releases, updated frequently | Spot new designs buyers are taking to | Whether the interest will last |
| Movers and Shakers | Biggest gainers in sales rank over the past 24 hours | Catch a rise early, often seasonal | Whether a jump came from a one-day deal |
| Most Wished For | Items most often added to Wish Lists and registries, updated daily | See what buyers want but have not bought yet | Whether they will pay the price |
| Most Gifted | Items most often ordered as gifts, updated daily | Find gifting products and festive peaks | Demand outside gifting seasons |
A rank only says one item sells more than the item below it. A product at number 40 in a busy department may sell more than number 1 in a quiet one. So compare within the same department, and look at the type of product, not the exact listing.
What does Google Trends add?
Amazon's lists show what is selling on Amazon right now. Google Trends shows whether interest in a product is rising, falling or seasonal across years. Google explains that Trends uses a sample of searches and scales each result from 0 to 100 as a share of all searches in that place and time. It does not show search counts, and a term with low volume shows as 0.
Three features matter for sellers:
- Compare terms. Put "steel bottle" and "copper bottle" side by side, with the region set to India and the range set to five years.
- Topics versus terms. A search term counts only the exact words. A topic groups related searches, including other languages. Use a topic for a broad view.
- Related queries. "Top" shows searches made alongside yours. "Rising" shows the biggest jumps. "Breakout" means growth of more than 5000%, usually a new or tiny term.
How to research a product for free, step by step
- Pick one department you can source for, such as Kitchen. Open its Bestsellers list and note the product types in the top 50, with their price range.
- Check Hot New Releases and Movers and Shakers in the same department for three or four days. Note any type that appears on both.
- Open Most Wished For and Most Gifted. If your idea shows up there, plan stock for festive months.
- Type the product into Amazon search. Write down the suggestions. They are the words buyers use, and often a narrower version with fewer sellers.
- Read the one-star to three-star reviews of the top five listings. Complaints that repeat are what your version must fix.
- Run Google Trends for India over five years. A steady or rising line passes. A single sharp spike is a warning.
- Check the GST rate and any licence before you contact suppliers. A wrong rate changes your margin.
- Test with a small lot and decide in advance what result means reorder.
For scoring several ideas against each other, use the sheet in how to find products to sell online.
A worked example: a week of free research
Farah wants to sell water bottles from Lucknow. Her notes are made up to show the method, not real list positions.
| Signal | Steel bottle | Copper bottle |
|---|---|---|
| Types seen in Kitchen Bestsellers top 50 | Several | A few |
| Seen in Movers and Shakers this week | No | Yes, twice |
| Google Trends, India, five years | Steady, peaks in summer | Rising slowly |
| Repeated complaints in low reviews | Leaks at the lid | Dull finish, no care guide |
| GST from 22 Sep 2025 | 5% (household articles of iron and steel) | 5% (household articles of copper) |
She chooses the copper bottle, with a polishing cloth and a printed care card to answer the complaints. Her test lot is 30 bottles at Rs 236 each including 5% GST, which is Rs 7,080. The tax in that, about Rs 337, comes back as input tax credit because she is GST registered. Say each bottle leaves her Rs 120 of profit after its own cost, fees, shipping and packing. If all 30 sell and stay sold, she makes Rs 3,600 on Rs 6,743 of stock cost before GST. Returns and ads will cut that, so she treats the first 30 as research, and reorders only if returns stay low and ads cost less than Rs 40 an order.
A paid research tool would have shown estimated sales figures. For one or two products, her free notes were enough. For a catalogue of hundreds, a paid tool can save time.
The mistake people usually make
The usual mistake is copying the number 1 listing. By the time a product tops Bestsellers, it has hundreds of reviews and a seller with lower costs. You will not beat it on the same product at the same price. Use the lists to find a type, then make a better version for a narrower buyer.
The second mistake is trusting one signal. A spike in Movers and Shakers can be a single day's deal. A spike in Trends can be news. Wait until two or three signals agree.
Sources
- Amazon.in Bestsellers (checked 13 Nov 2026)
- Amazon.in Hot New Releases (checked 13 Nov 2026)
- Amazon.in Movers and Shakers (checked 13 Nov 2026)
- Amazon.in Most Wished For (checked 13 Nov 2026)
- Amazon.in Most Gifted (checked 13 Nov 2026)
- Google Trends Help: FAQ about Trends data (checked 13 Nov 2026)
- Google Trends Help: find related searches (checked 13 Nov 2026)
- Google Trends Help: compare search terms and topics (checked 13 Nov 2026)
- PIB: rate changes from 22 September 2025 (56th GST Council meeting) (checked 13 Nov 2026)
How AprilTax can help
Once your researched product starts selling, Amazon's MTR report becomes the base of your GST return. AprilTax has a free GSTR-1 tool for online sellers: upload the reports you download from Amazon, Flipkart or Meesho, and it prepares your GSTR-1, runs about 30 checks and matches the TCS your marketplaces reported. You upload the JSON file on the GST portal yourself.
Frequently asked questions
How can I do product research for Amazon India for free?
Does the Amazon Bestsellers list show how many units sell?
What is Amazon Movers and Shakers?
What does a 0 mean in Google Trends?
What does Breakout mean in Google Trends?
Do I need a paid product research tool to start on Amazon?
Should I check GST before choosing a product?
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